For Pavăl Silvia, a young graduate of UNARTE Bucharest Fashion Design, fashion is marked by codes and meanings. Considering that the purest form of novelty is found in daily street fashion, she approaches it in a personal manner, being touched by urban experiences, changes of mentality, attitudes and lifestyles of this young generation. She find inspiration in subjects such as alternative education, freedom of expression, and the courage of being authentic in a society full of preconceptions and social restrictions.

Ză scoolărz – a project about and with the Z Generation that aims to identify new human attitudes and the freshest and most subtle changes in our society. The ironic title comes from the schoolers, but it got ironically changed with ză (the wrongly spelled version of this word in Romanian), chool (from the English word school) with cool and with the consonant s and the Z letter (as a generic name or their generation).

The initial conceptual collection was a bachelor degree thesis created by Silvia Pavăl and coordinated by Ioana Sanda Avram. Driven by powerful messages and symbolism, the project became slowly a brand bringing new commercial products in order to connect with their customers needs.


Editorial Za sCOOLarZ

The Trigger – “In my artistic process I got a very powerful memory that worked as a trigger for my future collection. It happened when I was 9 years old and I was watching a Pink Floyd concert together with my father – The wall.”

Years later, still remembering very accurately the lyrics of “Another brick in the wall”, Silvia Paval decided to start an artistic journey, marked by graphic symbols, by a refreshed attitude related to the values taught in school and especially shaped by her own perspectives and experiences, aiming to discover the genuine Z Generation.

Name/ Age – The entire collection is defined by different types of symbols and subtle messages, the most powerful one being “Name/ Age”. Inspired by the fact that our lives stay under the question “What is you name?/ What age are you?” and by the labels generated by these two aspects, Silvia Paval raises awareness about the true qualities of the Z-ers: their kindness, optimistic attitude, courage and their unique way of living their lives.

Other important symbols used in the collection are the mathematical symbols and the Greek laurels, reinterpreted with marijuana leaves.

“When it comes to the way the Z Generation gets dressed, we definitely must notice their attitude. We are not talking about what they wear, but about how they do it. For them, the brand has no real importance and every product can be valuable as long as it fulfills their daily needs.”

Even though the clothes they get dressed with can make them stand out of the crowd, depending on their personal style, a major thing that has changed is obviously the way of mixing the pieces together. Most of the Z-ers wear their clothes nonchalantly and this is why Silvia Paval chose their generation as a study case for the bachelor thesis. And these teenagers really know how to wear their clothes, because for them it is more important that their look reflects their personality, rather than wearing what is trending right now.

Editorial Roses Have Thorns

Ză scoolărz’s second collection Roses Have Thorns aims to emphasize some of the most common problems of our high school fellows. The teenagers sometimes can be compared with astonishing roses, but unfortunately for daily happiness of their parents, they also have thorns.

This editorial is structured in two different sections “During school hours” and “After school series”. Enjoy it!

Taking as inspiration point the saying “Every rose has its thorns”, the capsule collection sends a simple message about the human nature: nobody is perfect. This is why on one side, teachers, parents and students should not judge each other so harshly.

On the other side, ZS label wants to raise awareness about the the bullying that often happens between teenagers. These actions can have a long term impact on someone’s personality, so the collection makes a statement and transmits the idea that every child should understand that it is perfectly normal to feel sometimes like an outsider. The solution is quite simple and lies within each of us: love and acceptance among all humans being. And this is a lesson that should be firstly taught in school.

“Even the rose, with its unique beauty and enticement, has its flaws; the prickly thorns can can poke and pierce someone’s skin so hard.”

UNArte Bucharest
Faculty of Decorative Arts and Design — Fashion Department

As a unique higher education establishment in the field of visual arts in Bucharest, with a good national reputation, the University ensures the appropriate training for future practitioners and theoreticians. The essential premise of the education provided is its responsiveness to the demands of contemporary Romanian society, as well as the synchronicity with the significant artistic trends and tendencies in contemporary universal art.

This receptivity to continuous renewal takes into account the tradition of the local artistic education characterized from the beginning by an openness to European values. In order to attain these goals, the University has an elite teaching body, well connected, both nationally and internationally, to the present cultural life, as well as technological assets.

The Fashion Department within the “Nicolae Grigorescu” Institute of Arts, initially founded in close connection with the clothing industry (in 1971), has transformed in present times into a department. It is responsive to the contemporary cultural phenomenon, including both artistic, scientific and technological directions, being open to all means of expression in the field of fashion, of costume creation and unconventional experiments related to garments. This interdisciplinary direction reached remarkable performances.