Lana Dumitru is a young Romanian fashion designer from Bucharest who has recently finished her research in London and earned her PhD in Arts and Fashion.

You can consider Lana an artist manifesting her beliefs through fashion as you would find Lana’s clothing in an art gallery or in a museum, rather than in a shop. Her original style comes from the fact that she designs all her visuals and patterns, transforming pure white fabrics into strong unique conceptual pieces through the means of digital printing.

She has been named the best young Romanian fashion designer of 2015 (Forbes Award) and she was included by Forbes in Top 30 under 30. Her work has been showcased at London Fashion Week 2014 / International Fashion Showcase, Holon Design Museum, Kalmar Art Museum and Malmö Design Centre Sweden, Salone del Mobile Milano, Horniman Museum London, National Village Museum Bucharest, Cultural Institutes, Art Galleries, Design Weeks and more.

Lana is the first Romanian designer to oficially collaborate with Puma in a custom print jacket coined “T7 Etno Shake Puma by Lana” and added to her credentials the quality of being a previous member of the digital design team for Mary Katrantzou in London.

With twelve distinct collections in her portfolio which have consisted, until now, in “wearable opinions” – as she describes her clothes – Lana has won the jury’s appreciation in various design competitions: Puma Creativity Award, Pasarela / Institut Francais de la Mode contest finalist, Elle Decoration – Design of the year nominee – Lana for Photoliu, Young Creative Chevrolet Award-Romania, product design awards, etc.

Her works were published by newspapers like New York Times and La Repubblica and by blogs like Beautiful Decay and Lost in E Minor.

Contact

Crenguța Lasercut Dress

Happy Nation Collection. Digitally printed and lasercut dress.

Fabric: Specially treated canvas for digital printing and laser cutting
Care: Hand washing / soft machine washing / dry cleaning
Fastening: Hidden side zipper

1,350 lei
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Florica Parka

Happy Nation Collection. Digitally printed and lasercut Parka, fully lined.

Fabric: Ext: Specially treated canvas for digital printing. Int: Vegetal silk
Care: Hand washing / light machine washing / dry cleaning
Fastening: Zipper

1,350 lei
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Goodbye Bucharest Parka

Happy Nation Collection. Digitally printed parka. Lined hood / Adjustable waist.

* the parka doesn’t come with the skirt
Fabric: Ext: Specially treated canvas for digital printing
Care: Hand washing / light machine washing / dry cleaning

900 lei
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Lacrămioara Top

Happy Nation Collection. Digitally printed top.

Fabric: Scuba
Care: Hand washing / light machine washing / dry cleaning

390 lei
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Floarea Lasercut Dress

Happy Nation Collection. Haute couture piece, lasercut and hand assembled. Digitally printed.

Fabric: Specially treated canvas for digital printing and laser cutting
Care: Hand washing / dry cleaning
Fastening: Hidden zipper on the back / elastic strap / ribbons

4,450 lei
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Eufrosina Lasercut Dress

Happy Nation Collection. Digitally printed and lasercut dress.

Fabric: Specially treated canvas for digital printing and laser cutting
Care: Hand washing / soft machine washing / dry cleaning
Fastening: Hidden side zipper / adjustable ribbons

929 lei
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Doinița Lasercut Top

Happy Nation Collection. Haute couture piece, lasercut and hand assembled. Digitally printed.

Fabric: Specially treated canvas for digital printing and laser cutting
Care: Hand washing / dry cleaning
Fastening: Hidden snap fasteners

2,190 lei
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Etno Star Sweatpants

Happy Nation Collection. Digitally printed sweatpants with pomp om embellishments.

Fabric: Scuba
Care: Hand washing / light machine washing / dry cleaning

625 lei
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Crenguța Lasercut Top

Happy Nation Collection. Digitally printed and lasercut top.

Fabric: Specially treated canvas for digital printing and laser cutting and scuba
Care: Hand washing / light machine washing / dry cleaning

790 lei
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