The IE project was born out of a desire to reinvent one of our undeniable local wonders, namely the traditional Romanian folk dress, and it’s made up of Emilia Tudoran and Iulia Ghenea, both graduates from the National University of Arts in Bucharest – Fashion College. We set out to study the shape and structure of the traditional dress ensemble in Romania, as well as key accessories worn with the daily and the festive garbs alike.


Before They Pass Away

Its purpose is reshaping the conception about the clothing by refashioning the garb, a new vision that pertains to working techniques and the utility of accessories. The emphasis is distinctly placed on reinterpreting form, by means of creating new structures.

Zestrar [Dowry]

If today the wind fancies blowing into our sails too, it’s because we let it whisper our story. We listened to what the little ladies told us, we heard the birds on high, we opened the dowry chest and created the ZESTRAR collection. It wears itself, but it also wears its much endowed nature.


Emilia Tudoran — 0761323667
Iulia Ghenea — 0786313004


Bolero 100% PE / Dress 60% VS, 40% CO

Black Bolero
The sleeves with traditional Romanian details are the jacket’s center of attention in addition to the asymmetry of the doubled neck.

1,000 lei

Dress with Ribs
The straight cut of the dress gives a monumental vibe to the clothing, taking it out from the ordinary through the texture of the handmade ribs.

1,485 lei

Jacket 60% WO, 40% PE / Top 60% PE, 40% VS / Pants 60%CO, 40% PE

The Jacket is made of woolen suiting. The imposing cut and the oversized shoulders surrounds you with more greatness, being easy to wear even on cold seasons, at the office or at a cocktail. It is provided with side pockets.

1,500 lei

The Lunaria Top has ribs as key element, specific to the collection, spread everywhere on the front part.

500 lei

The Lunaria pants are distinguished by a loose cut with staples for a more sophisticated closing. For much more comfort they have side pockets.

540 lei


130 lei

Ia 60% CO, 40% PE / Fusta 60% EL, 40% CO

The basis of its creation comes from Vrancea region. The twisted sleeve accurately inspired by the traditional local port. It is made of twisted and embroidered patches with black edges. The end of the cuffs is made of suiting with traditional Romanian details made with black beads.

850 lei

It is made with a lot of patience and precision. For example, individually handmade ribs. It is tied on the waist with a wide cordon with an adjustable waistband that highlights it. The slit can be closed with more pair of hooks and rings.

1,300 lei


130 lei

Jacket 60% PE, 40% VS

The jacket with bell sleeves is an interpretation of the traditional Romanian blouse (IA) from Oas region, with a voluminous cut at the sleeves, highlighting the breadth and elegance of the clothing.

1,500 lei

The girdle is made of suiting. It looks like a rigid belt, fully decorated with beads, through twisted and braided shades, manually sewed. It makes you think of the women who worked so hard in the past.

600 lei