Georgiana Giuroiu is an emerging brand, crafting its work in Cluj-Napoca, Romania. The brand’s aesthetic focuses on ‘seeking the otherness’ – a constant quest to define the concept of the Other. The brand delivers high-quality products, that can be described as eclectic, emotional and relevant.

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SS#17 X Seeking the Otherness

In a personal quest to seek and define the Other, one’s interest in the wild realm naturally shifts to the sphere of ludic behavior. Homo Ludens, the concept behind the act of playing, is yet another trace of a pattern inscribed in man’s code of being – the intrinsic need to access a make-believe dimension.

Thus, my tools of ludic simulation have developed a pretend play, feigning a persona by dressing her, by outlining her garments through contrast stitching, by adorning her figure with wire drawings and symbols.


Black taffeta top

Covered buttons, oversized ribbons, adjustable straps, fitted waist, ruffle peplum.
Material: 95% polyester, 5% elastane

100 Euro
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White cotton top

Ruffled hem, oversized ribbon at the back, relaxed fit.
Material: 95% cotton, 5% elastane

60 Euro
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Black taffeta dress

Sheer sequins long sleeve, double sleeves, ruffled hem, inside pockets, V neck, relaxed fit.
Material: 95% polyester, 5% elastane

223 Euro
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White cotton shirt

Round collar, bell sleeves, fabric strings.
Material: 100% polyester

50 Euro
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Black satin top

Ribbon collar, relaxed fit.
Material: 100% polyester

60 Euro
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Green dress

White cotton top part, bow collar, short sleeves, inside pockets, contrast seam.
Material: 100% cotton, 95% cotton, 5% elastane

95 Euro
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Cotton top

Off the shoulders, adjustable straps, ruffled cuffs, long sleeves.
Material: 100% cotton

68 Euro
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Black taffeta trousers

Fitted, ruffled hem, side covered buttons, side zipper.
Material: 100% polyester

111 Euro
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Cotton duck 3/4 trousers

Flared pattern, front metallic zipper, fabric belt with large round buckle, fontrast seam.
Material: 100% cotton

71 Euro
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Asymmetric cotton duck skirt

Front metallic zipper, medium length, waist fitted, contrast seam.
Material: 100% cotton

109 Euro
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Black duck top

Ruffled short sleeves, contrast seam, inside pockets, V neck, Fabric belt with large round buckle.
Material: 100% cotton

78 Euro
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Black cotton duck dress

Ruffled hem, sleeveless, fabric belt, inside pockets, V neck.
Material: 100% cotton

89 Euro
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Ribbed velvet dress

Fitted corset top, 3/4 length, hidden zipper at the back.
Material: 100% cotton

156 Euro
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Polka dot shirt

Round elastic collar, long puffed sleeves, elastic cuffs, elastic waist.
Material: 100% viscose

78 Euro
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Green cotton duck dress

Corset top fit, flared skirt, contrast seam, fabric belt with large round buckle, adjustable straps, hidden zipper at the back.
Material: 100% cotton

156 Euro
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Polka dot dress

Relaxed fit, inside pockets, adjustable straps.
Material: 100% viscose

106 Euro
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