The HelterSkelter collection follows the artistic and cultural movements of the 1960s that belong to the creative communities: Beat Generation, Op-Art, Beatnik.

The main symbol of the collection is ”the thinker” – the equivalent of the intellectual man, who has a counterpart in the 1960s among the Beat Generation artists. His purpose is to regain the inner rhythm/”beat” lost at this moment because of the technological advance and the disruptive reality in which he lives.

The phrase “HelterSkelter,” like the song by The Beatles, designates a fairground amusement consisting of a tall spiral slide winding around a tower: it signifies the ups and downs in the journey of “the thinker” and is also a ludic element that sets the rhythm of his entire universe.

The prints and structures of the used textile materials come in support of the concept through the movement element and the visual effects created and the idea of rhythm is followed throughout the whole collection.


UNArte Bucharest
Faculty of Decorative Arts and Design — Fashion Department

As a unique higher education establishment in the field of visual arts in Bucharest, with a good national reputation, the University ensures the appropriate training for future practitioners and theoreticians. The essential premise of the education provided is its responsiveness to the demands of contemporary Romanian society, as well as the synchronicity with the significant artistic trends and tendencies in contemporary universal art.

This receptivity to continuous renewal takes into account the tradition of the local artistic education characterized from the beginning by an openness to European values. In order to attain these goals, the University has an elite teaching body, well connected, both nationally and internationally, to the present cultural life, as well as technological assets.

The Fashion Department within the “Nicolae Grigorescu” Institute of Arts, initially founded in close connection with the clothing industry (in 1971), has transformed in present times into a department. It is responsive to the contemporary cultural phenomenon, including both artistic, scientific and technological directions, being open to all means of expression in the field of fashion, of costume creation and unconventional experiments related to garments. This interdisciplinary direction reached remarkable performances.