Ellida Toma, PhD in Visual Arts at the National University of Arts Bucharest, with an MA in Fashion and Costume Strategies from the National University of Arts Bucharest, is a fashion designer, fashion stylist, image consultant and scenographer.

As a fashion designer, Ellida Toma’s work can be seen in fashion shows, exhibitions, contests, costume performances. As a scenographer, Ellida was involved in many artistic manifestations and produces theatre and television projects, local and international costume exhibitions.

Strongly influenced by deconstructivism, Ellida Toma has a conceptual approach to fashion by combining geometric, architectural and innovative elements. The resulting garments, made by interventions at pattern level, are a combination of idea, shape, proportion, functionality and quality and deliver complex messages through multiple ways of being worn.